Hyatt has won “the Most Popular Hotel Group” award at the “Travel 10 Years with Sina Weibo” Awards Ceremony
Hyatt has won “the Most Popular Hotel Group” award at the “Travel 10 Years with Sina Weibo” Awards Ceremony presented by Sina Weibo in January 2016.
At the award ceremony, Hyatt was praised by Sina for successfully engaging social media users with exceptional experiences in several campaigns, especially for the Hyatt Connoisseur campaign and the recent Hyatt Regency campaign.
With caring and innovation at the core of Hyatt’s culture, Hyatt has made great efforts to communicate with guests and partners in creative ways. Among the many undertakings, Hyatt actively encouraged guests to take part in the selection of the best seasonal cuisine and share their understanding on connoisseurship via social media platforms at the Hyatt Connoisseur campaign 2014. Hyatt also empower associates at Hyatt Regency hotels to bring the innovative 3D art campaign to life through their interactions with guests and associates.
This award is a true testimony of Hyatt’s efforts to recognize the potential and importance of social media and a significant recognition to Hyatt’s leadership and strength in this area.